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Influencer marketing used to mean hiring a handful of big names. Today, growth comes from creator swarms: networks of micro-creators, ambassadors, and even faceless channels that all push content in parallel. This creates a sense of ubiquity, where no matter where someone scrolls, they run into your brand.
AI acts as the conductor for this swarm. It identifies which creators, formats, and messages work best for each audience, and then multiplies the effect. Instead of betting on one big viral hit, brands ride hundreds of smaller waves that add up to something much larger. The swarm doesn’t just spread your message, it cuts through the noise and takes over the conversation.
